November 1, 2010
The world of publishing is undergoing a radical change – this, we already know. Digital books will soon be read on a massive scale, and will gradually come to replace the traditional book. However, a fun fad in advertising is also being increasingly seen on the Internet and online social networks: book trailers, which work like movie trailers, but which promote reading. miut has done several trailers for one of the pioneers in this medium: Random House Mondadori. Visit their website to find some of the trailers we’ve done.